Advertising

Crownful: Reimagine More (Point of sale, TV commercial, and Digital)

Fall 2022, in collaboration with Rachel Zeta

Gold Award recipient - 2023 Greater San Francisco Student ADDY Competition, Integrated Advertising Campaign

meredith pritchard mean girls radio ad script

Mean Girls on Broadway (Radio)

Fall 2022

This radio ad puts the viewer in a high school cafeteria in an effort to increase ticket sales for the Broadway show, Mean Girls.

meredith pritchard save the reef print ad

Save The Reef (Print)

Fall 2022

The copy of this print ad aims to convince vacationers to switch to a reef-safe sunscreen.

Taylor Swift Midnights Filter

As a Social Media Intern for Cruel Tunes, I created this Tik Tok filter using Effect House before the release of Taylor Swift's album "Midnights". The filter has been used in over 38,000 posts on Tik Tok, and Taylor herself even liked a video featuring the filter.

"

Social Media Analysis and Application

Spring 2023

My team was tasked with increasing attendence at the USF Women's Basketball games through the use of social media. After a throrough competitor analysis, we created an social media action plan for the team.